Our Story
The Loofah Tree was born from a simple idea: replace synthetic, plastic sponges with natural, eco-friendly loofahs. Our journey began in 2021, selling in Cairo bazaars and U.S. markets. By 2025, we grew into a sustainable brand dedicated to handcrafted, authentic Egyptian loofahs.
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Our Craft
Each loofah is carefully cut, pressed, and sewn into durable layers. No two loofahs are exactly alike; each piece carries its own natural texture, sometimes even seeds from the plant itself. Every loofah comes with care instructions to ensure you enjoy its benefits longer.
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Our Mission
We believe in small actions that lead to big change. By choosing The Loofah Tree, you’re supporting sustainable living, reducing plastic waste, and keeping a centuries-old Egyptian tradition alive.
Founder & Managing Director
Atef El-Marassy
With an MBA from the University of South Alabama and 10+ years in finance and operations, Attef leads The Loofah Tree’s vision and daily operations in Cairo.
Co-Founder & Finance Director
Mostafa El-Sayed
With 18+ years in international auditing and finance, Mostafa brings structure, detail, and a deep commitment to excellence while ensuring our products remain honest and sustainable.